Be the employer of choice.
In an increasingly competitive job market, a strong employer brand is critical. Without one, attracting, engaging, hiring and retaining the best talent becomes extremely challenging, not to mention costly, and if you know it or not, you already have one. Your employer brand projects what type of organisation you are and what its like to work for you. It’s acts as a beacon upon which a reputation can be made (or broken), so be bold, honest and shine it bright! Crafting a strong employer brand is about good storytelling, and giving the impression that your company is a great place to work.
The benefits of a well crafted employer are many; attract the right talent at the right price, reduce time to hire, help reduce attrition, increase employee advocacy, foster thriving and positive culture, improve internal communications and more. “A brand is what people say about you when you’re not in the room” and so the former, current and future employee experience of your business has to live up to the promise your employer brand projects – it has to be experienced daily throughout the business in every single piece of collateral within every single touchpoint, whether that be a survey, a careers microsite, intranet, the EVP, internal comms, social media or something else.
At Frankl, we’ve developed an employer brand framework called AESOP spanning the candidate to employee lifecycle. This is where we’ve identified the employer brand needs to be at its most visible and potent. We decided on the acronym AESOP as it stands for Attraction, Engagement, Selection, Onboarding and Progress and because it helps tells a great story.
We support you to attract, engage and motivate the best talent with intelligent, value driven employer brand engineering born from a well defined employer value proposition. The strongest brands attract the right audiences, engage the best talent and motivate their people to be exceptional. They drive market performance, boost company value and are essential for strategic growth.
At Frankl, a sister company to Seneca Bridge, we help businesses understand what they’re saying, what they’re doing and how they’re perceived. We help transform employer brands into valuable business assets that inspire employees, motivate customers, and drive economic value. Our research-driven approach results in engaging brands that connect with audiences on an emotional level. We help you become the employer of choice by discovering purpose, thinking vision, designing attraction, delivering engagement and measuring performance to help you clearly communicate why and how you’re the employer of choice.
If you’re struggling with finding and hiring the best talent, or you’re experiencing an exodus of your best people and you don’t know why, get in touch and we’ll work with you to develop and strengthen your employer brand.
Strategy Health Check
Seneca Bridge Resource Partners strategy health check analyses and measures your existing recruitment strategy to provide actionable insight on how to attain optimum recruitment. Deliver the best possible talent to your business in the fastest and most cost efficient way today.