Show your true colours
Your employer brand, much like your corporate brand, is the shiny thing that differentiates you from your competitors.
An offshoot of your corporate brand, it’s resonates with the hearts and minds of former, current and future employees. Ot, at least it should.
Give your best people purpose
Why do candidates become employees and choose to stay. An Employee Value Proposition, or EVP, is the reason why people choose to work (and stay) at your business over another.
It’s a unique mix of offerings, values and culture that drives the promise of what it’s like to work in a business and aligns it with the reality of being there.